Thinking Green... it has been Bata India's endeavour to preserve the environment. Saving the Ganga is a project that has made a significant contribution in this direction. Bata at a considerable cost has ensured that the effluents from the tanneries are treated in a state-of-the-art effluent treatment plants so that they do not pollute the river at Batanagar and Mokamehghat.

Bata was one of the first companies to come forward to preserve nature, when it joined hands with World Wide Fund (WWF) to protect the natural environment and its wildlife. Through an arrangement with the apex body of WWF, a part of the sale proceeds from "Power WWF" collection T-shirts were donated to the WWF.